Our Story
Meet Captain Blake Jones: The Man behind Shad Magic.
Captain Blake has been passionate about fishing his entire life and decided to turn his passion into a profession 6 years ago when he founded ATG Charters. Time and time again the bait he would catch simply would not last all day for multiple charters, so he knew there was a real need for a bait life extender that would help his bait stay alive for the duration of his work day. After much trial and error, he found the perfect blend, and that is when Shad Magic was born.